Privacy Policy

1. Overview

We are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy applies to all users of our website and services.

Data Controller: Lifestyle Matters Ltd (trading as BotofGold.com)
Contact: [email protected]

Personal data means any information that can identify you directly or indirectly.

2. Information We Collect

2.1 Information you provide

We collect personal data you voluntarily provide, including:

• Name
• Email address
• Phone number
• Any information submitted via forms, messages, or enquiries

2.2 Automatically collected data

We may automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring URLs
• Error logs and diagnostic data

2.3 Third-party data

We may receive personal data from:

• Service providers
• Partners
• Public sources (e.g. social media, where permitted)

3. Lawful Basis for Processing

We process personal data under the following legal bases:

• Consent – where you have given clear permission
• Contract – to provide services or respond to enquiries
• Legitimate interests – to operate, improve, and secure our business
• Legal obligation – to comply with applicable laws

Where processing is based on consent, you may withdraw it at any time.

4. How We Use Your Data

We use your information to:

• Provide and operate our services
• Respond to enquiries and communicate with you
• Deliver products or services
• Improve user experience and website performance
• Conduct analytics and market research
• Send marketing communications (where permitted)
• Maintain internal records and compliance

We do not process your data for purposes incompatible with these.

5. Marketing and Communications

We may send marketing communications where:

• You have opted in, or
• We have a lawful basis to do so

You can opt out at any time via:

• Email unsubscribe links
• Replying “STOP” to SMS
• Contacting us directly

We may still send essential service-related communications.

6. SMS and Messaging Data

When you communicate with us via SMS:

• We collect your phone number and message content
• We use this solely for communication and service delivery
• SMS consent and data are not shared with third parties, except service providers required to deliver messaging

You can opt out at any time by replying “STOP”.

7. Cookies and Tracking

We use cookies and similar technologies to:

• Analyse site usage
• Improve performance
• Personalise content

You can control cookies via your browser settings.

We currently do not respond to “Do Not Track” browser signals.

8. Data Sharing

We may share your personal data with:

• Service providers (hosting, analytics, messaging platforms)
• Employees and contractors
• Professional advisors
• Legal or regulatory authorities
• Business partners (where required for service delivery)
• Buyers in the event of a business sale

All third parties are required to protect your data.

We do not sell your personal data.

9. International Transfers

Your data may be transferred outside your country of residence.

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards, including:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Equivalent legal protections

10. Data Retention

We retain personal data only as long as necessary to:

• Provide services
• Meet legal and regulatory obligations
• Resolve disputes

When no longer required, data is securely deleted or anonymised.

11. Data Security

We implement appropriate technical and organisational measures to protect your data from:

• Unauthorised access
• Loss or misuse
• Disclosure or alteration

However, no system can be guaranteed fully secure.

12. Your Rights

Depending on your location, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (right to erasure)
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent
• Opt out of marketing

Request handling

• We respond within 30 days of a verified request
• We may require identity verification before processing requests

We will not discriminate against you for exercising your rights.

13. Children’s Data

Our services are not intended for individuals under 13, and we do not knowingly collect their data.

14. Business Transfers

If we sell or transfer our business, personal data may be included in that transfer, subject to applicable laws.

15. External Links

Our website may contain links to third-party sites.

We are not responsible for their privacy practices.

16. Changes to This Policy

We may update this policy from time to time.

Changes will be posted on this page. Where required, we will notify you or seek consent.

17. Complaints

If you have concerns about how we handle your data, contact us first.

You also have the right to lodge a complaint with your local data protection authority, including the UK Information Commissioner’s Office (ICO).

18. Additional Rights (US Residents)

If you are a resident of certain US states (including California), you may have rights to:

• Know what personal data we collect
• Request deletion
• Understand how your data is shared

You may submit requests using the contact details below.

19. Contact

For any questions about this Privacy Policy or your data:

Greg Scott
Email: [email protected]