Acceptable Use Policy

Last reviewed: 23 September 2025

This Acceptable Use Policy applies to all products, services, and technologies (“Products”) provided by Lifestyle Matters Ltd under any ongoing agreement. It is designed to protect our business, our customers, and the wider internet community from unlawful, harmful, or irresponsible activity.

Customers who breach this policy may have their services suspended or terminated. In serious cases, we may be required to report activity to relevant authorities.

Fair Use

Our Products are provided on the basis of normal business usage in line with your agreed plan.

If usage is considered excessive, we may apply additional charges or restrict access to maintain service quality.

We do not tolerate abuse, discrimination, rights violations, or any activity that harms individuals, groups, or systems. Customers and their users are expected to use our Products responsibly.

Customer Responsibility

You are responsible for your own use of our Products and for anyone using them with your permission.

This includes unauthorised use resulting from a failure to implement reasonable security measures.

By using our Products, you agree to ensure that all users comply with this policy.

If a breach occurs, we may suspend or terminate services without notice. Where permitted by law, no refunds or credits will be issued for disruptions caused by policy violations.

Prohibited Activities

1. Intellectual Property & Illegal Content

You must not use our Products to store, distribute, or transmit material that violates any law.

• Content protected by copyright, trademark, or other rights without permission
• Obscene, defamatory, or threatening material
• Content that breaches export control or other applicable laws

You are responsible for all content you upload, share, or create using our Products.

2. Spam & Unauthorised Messaging

Our Products must not be used to send unsolicited or unlawful communications.

• Sending bulk or commercial messages without consent
• Using purchased or third-party contact lists
• Operating messaging lists without confirmed opt-in
• Collecting responses from unsolicited campaigns

All messaging lists must use verified opt-in and maintain proof of consent.

3. Malicious or Harmful Activity

You must not use our Products to engage in harmful or disruptive behaviour.

• Attempting unauthorised access to systems or accounts
• Distributing malware, viruses, or harmful code
• Launching or supporting network attacks (e.g. denial-of-service)
• Harassment, abuse, or threats toward individuals or groups
• Content that promotes violence or endangers safety

4. Fraud & Misuse

• Attempting to obtain services without payment
• Interfering with other users or systems
• Accessing, altering, or destroying data without permission
• Violating privacy or consumer protection laws

5. Restricted Activities

Our Products must not be used in connection with illegal or high-risk activities, including:

• Illegal gambling
• Terrorism or extremist activity
• Drug or arms trafficking
• Weapons development or proliferation

6. Misrepresentation

You must not impersonate Lifestyle Matters Ltd or falsely imply any partnership, endorsement, or affiliation with us.

Policy Updates

This policy is not exhaustive. We may update it at any time by publishing a revised version on our website.

Changes take effect on the earlier of:

• Your continued use of the Products after the update is published
• 30 days after publication