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old leads contacted
01 · The Opportunity
Turn the leads you already paid for into sales.
Bot of Gold texts your old home improvement leads, holds a real conversation in the moment, and turns renewed interest into appointments for your team. No fixed sequences, no extra headcount, no extra ad spend.
£500 one-off setup, then an agreed percentage of attributed sales, only when you get paid.
Hi Sarah, it's Tom from Peak Roofing. You asked about a quote for the rear extension last spring. Still worth a look?
Oh hi Tom. Yes actually, we put it on hold. We're ready now, can you do an up-to-date quote?
Happy to send a fresh quote or book a quick site visit this week if that helps.
A visit would be great. Thursday afternoon free?
Thursday 2pm is free. I'll lock that in and send confirmation now.
Site visit booked · Thu 2:00pm
Lead temperature
Cold
02 · The Problem
You don't have a lead problem.
You don't have a lead problem.
You have a follow-up problem.
You paid to generate the enquiry, but the conversation often stops after the first call, message, or quote. Older enquiries then sit in the CRM while your team moves on to the next job. So you keep paying for new leads while potentially valuable opportunities are left behind.
The enquiry arrives
They clicked. They called. They filled in the form. You paid to put that opportunity in front of your team.
The money's already been spent
Follow-up fades away
A call. A message. Maybe a quote. Then the chasing slows down as newer leads and today's jobs take priority.
After week one: follow-up usually falls off a cliff
The CRM fills with unfinished business
Weeks become months. The lead is still sitting there, along with hundreds of others you've already paid to acquire. They didn't necessarily say no. You just stopped talking.
Status: unfinished, not dead
03 · The Fit
Built for businesses where one recovered lead can be worth thousands.
If you're an established home improvement business generating high-value enquiries through paid channels, with a CRM full of opportunities your team doesn't have time to keep chasing, Bot of Gold was built for you.
Roofing
Solar & energy
Windows & doors
Kitchens & bathrooms
Boilers & heating
Landscaping
Driveways & patios
Home improvements
Housebuilding
✓
You spend consistently on lead generation
You're already paying to create demand.
✓
You have hundreds or thousands of old enquiries
There's something meaningful to reactivate.
✓
A sale is worth thousands
Recovering even a handful of opportunities can produce significant revenue.
✓
Your sales team has better things to do
You want them quoting and closing, not endlessly chasing old leads.
Lead reactivation is where we start. It's not where Bot of Gold ends.
We also help improve other conversations that hugely improve conversion and revenue:
Speed-to-Lead
New leads get an AI response in seconds, not hours - during the working day or outside office hours - before they even think about your competitor.
No Quote Left Behind
Every quote you send gets automatically followed up until it turns into a sale or a firm no. Valuable opportunities don't disappear because nobody had time to chase them.
Website Chat
Turn more website visitors into conversations, qualified enquiries and appointments.
Voice Reminders
Personalised voice reminders reduce no-shows and stop promising appointments from disappearing.
Reputation Management
Encourage happy customers to leave reviews while identifying unhappy customers before their frustration becomes public.
Social Media
Turn comments and social engagement into real sales conversations.
Out-of-Hours
Keep customer conversations moving when your office is closed.
Bespoke Automation
If there's repetitive customer communication your team never gets around to doing consistently, we'll look at whether AI can take care of it.
04 · The Follow-up System
Three steps. One clear handoff.
We start the conversation. Your team takes over when there's someone worth talking to.
01
You send us your existing enquiries
You send us enquiries from your CRM, past ads or previous campaigns.
We choose a focused group for the first pilot and build it around your offer, your business and the way you speak to customers.
Live in under a week.
02
We text and hold the conversation
Your old enquiries receive a personal SMS in your business's name.
Bot of Gold responds to what each person actually says instead of pushing everyone through the same predetermined sequence.
The conversation keeps moving while your team gets on with the day.
A real conversation - not a bulk text campaign.
03
Your team speaks to ready prospects
Interested prospects are moved towards the appropriate next step - a quote, site visit, appointment or call.
Your team steps in when a human conversation is the right next step.
AI does the chasing. Your team does the selling.
Built around your business - not the other way around.
Real conversations, not sequences
Every response follows what the prospect actually tells us.
No extra follow-up headcount
Your team keeps quoting, visiting and closing.
Works with what you already have
Bot of Gold works alongside your existing CRM, advertising and sales process.
05 · The Evidence
Your CRM shouldn't be a graveyard. It should be a sales system.
The best proof is what happens when old leads are given another chance. Here's an example of businesses that turned opportunities already sitting in their database back into conversations, appointments and revenue.
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calls booked
£0K
recovered revenue
And it wasn't a one-off.
Different business. Different database. Same principle - valuable opportunities were already sitting there. They just needed the right conversation to bring them back.
£0K
recovered from leads the business already owned
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old leads
→
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responded
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qualified themselves
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appointments
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said yes
→
£0
revenue
Old way vs Bot of Gold
Same ad spend. More chances to make the sale.
OLD WAY
Spend on ads
Leads enter your CRM
Your sales team follows up
Some aren't ready or don't respond
New enquiries take priority
Older opportunities are left behind
Spend more to generate more leads
NEW WAY WITH BOT OF GOLD
Same ad spend
Leads enter your CRM
Your sales team handles today's opportunities
Bot of Gold re-engages older leads
Conversations continue automatically
Interested prospects return to your team
More value from the leads you've already paid for
It started with a spreadsheet.
Hundreds of names. People we'd paid to attract, who'd shown genuine interest, but never became customers. Some weren't ready. Some didn't respond. Others simply got lost as new leads came in and everyone moved on. We'd already spent the money generating them, yet there they sat - valuable opportunities nobody had the time to keep chasing. We knew that feeling of looking at a database and thinking, there must still be sales in there.
That's why we built Bot of Gold. We didn't set out to build an AI business - we set out to solve a problem we'd experienced ourselves. After years of running businesses, generating leads and mentoring more than 2,000 entrepreneurs, we built a way to restart those forgotten conversations automatically and find the people who are ready now. Because sometimes the cheapest way to win your next customer isn't another ad. It's going back to someone you've already paid to find.
06 · The Model
A simple model with aligned incentives.
✓
£500 one-off setup
Covers configuration, lead connection, messaging and launch.
✓
Then performance-based
We earn an agreed percentage of attributed sales - and only when you get paid. No added headcount or fixed overhead.
✓
Live in under a week
Most pilots launch within days, with minimal input from your team.
✓
No extra headcount
Recover more opportunities without hiring people to spend their day chasing old leads.
Questions worth answering
Straight answers for owners who have seen tools come and go.
Will this actually work on old leads?
Yes. Many "dead" leads are simply conversations that stopped too soon. They weren't ready, were contacted at the wrong time, didn't recognise the number, or simply weren't followed up consistently. Bot of Gold gives them another relevant reason to reply and finds the people who are ready now.
Won't people get annoyed being contacted again?
Not when the message is relevant to what they originally enquired about. It feels like a genuine continuation of the conversation - not a generic "just checking in" text or bulk blast.
Is this just another SMS campaign or automation sequence?
No. There's no fixed sequence firing out the same messages to everyone. Bot of Gold responds to what each person actually says, holds a two-way conversation and moves interested homeowners towards a quote, visit or call. And it's done for you - not another piece of software your team has to learn and manage.
What happens when someone replies?
Bot of Gold continues the conversation there and then, responds to what they actually say and finds out whether they're still interested. When they're ready for a quote, visit or call, your team takes over.
Does this replace my sales team?
No. It lets them spend more time doing what they're there to do - speaking to people who are genuinely interested, quoting jobs and winning business. Bot of Gold takes care of the repetitive chasing that rarely gets prioritised, then hands interested prospects back to your team when they're ready to talk.
How much work is this for us?
Very little. We do the setup, build the conversations and run the reactivation. We need your input upfront to understand your business, offer and sales process, then your team's main job is to deal with the interested prospects we hand back.
How do we know which sales came from Bot of Gold?
Every conversation is tracked from the first message onwards, so you can see which leads re-engaged, what was discussed and which opportunities were handed back to your team. You'll also receive weekly reporting showing conversations, appointments and attributed sales - so there's a clear trail from old lead to new revenue.
How does the pricing work?
There's a £500 one-off setup fee, so you have some skin in the game too. We build and launch the pilot around your business and existing leads. After that, we're in it together - we earn an agreed percentage of the sales Bot of Gold generates, and only when you get paid.
07 · The Next Step
See what Bot of Gold could find in your CRM.
Before you decide anything, see it working.
We'll show you a live example built around the kind of enquiry your business actually receives. You'll see the opening message, how Bot of Gold handles the reply and how an interested prospect is moved towards a quote, site visit or call.
Then we'll look at your existing lead flow and CRM to see whether there's a worthwhile opportunity for Bot of Gold to recover.
- ✓Live example based around your business
- ✓See the conversations for yourself
- ✓Understand the potential opportunity in your CRM
- ✓No obligation to proceed
- ✓Find the gold hiding in your business